Kwara State University
Adeoye Afolabi
Designation: Senior Lecturer
Department: Accounting and Finance
| My Publications | ||||||||
|---|---|---|---|---|---|---|---|---|
| S/N | Title | Abstract | Authors | Volume Numbers | Publication Type | Publication Date | Link | |
| 1 | AN ASSESSMENT OF THE COMPETITORS’ STRATEGIES OF GLOBAL SYSTEM MOBILE (GSM) COMMUNICATION FOR SERVICE PROVIDERS IN NIGERIA |
This study examines the Competitors’ Strategies of the five GSM Service providers in Nigeria. Survey questionnaire was administered to the stakeholders in order to collect the data. The purpose of this study is to identify those strategies employed by each network against its competitors and how those strategies succeeded in bringing about the realization of corporate objective, promotion, customers satisfaction and target market. We find that various strategies adopted by the GSM providers provide a significant influence on the promotions, corporate objectives, Target markets and customers satisfaction. In addition, we find that there is need for GSM providers to involve in marketing research in order to create their own original promotional strategies (or products) instead of imitating or mimicking strategies by another network. Furthermore, the study recommends that they should continue to lay more emphasizes on the strategies for promotions, customer services, corporate objectives and the target market so as to achieve the organizational goal. | www.eajournals.org https://orcid.org/0000-0001-9174-9233 www.academic.edu | |||||