Department: Linguistics African and European Languages
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1
GRAPHOLOGICAL DEVIATIONS IN SELECTED SMALL AND MEDIUM-SCALE ENTERPRISES ADVERTS IN ILORIN
It is an established fact that stylistics focuses on the preponderant use of language in series of texts and the unusualness in language communicate specific messages to the consumers of the texts. The purpose of this study was to exclusively investigate selected signboards of small and medium-scale enterprises from a stylistic perspective. Thirty signboards were selected and analysed at the graphological level. The selected signboards were snapped and transformed into prints for ease of interpretation. It was discovered that there were graphological deviations such as punctuations, varying fonts and sizes, mixed cases, colour, number, etc. were used to captivate the attention of prospective customers; to indicate the choice of the advertisers; to distinguish one enterprise from the other; and to list the services offered by the enterprise.
